New Logo, New Website - JT Paintball

JT Unveils Revitalized Web-Site along with Integrated Branding Strategy

Industry Leading Paintball Manufacturer enters 2009 with a coordinated web-communication and branding strategy to attract and grow paintball participation.

Download Now: JT 2009 Logo (EPS) - JT 2009 Logo (PNG)

JT Sports announced today the launch of their revitalized web-site, www.jtusa.com, and new logo positioning as part of its strategic growth plan for paintball and new player participation in 2009. JT is launching the two part initiative based on an integrated web communication and JT logo re-branding strategy, which comes on the heels of the successful JT Legends Campaign introduced to the paintball community in August of 2008.

“Over the summer, we launched our JT Legends Campaign to reach out to both new and former customers alike to let them know that JT was solid and continuing to follow by the successful operating principles set forth from the company’s beginning,” says Chuck Geiling, Director of Sales and Marketing for JT. “We were pleasantly surprised by the amount of positive feedback we received from our customers, especially from the loyal enthusiasts who grew up with JT, had not played in years, and were now getting back into the sport with their kids. This great feedback helped us in our plan to build an interactive paintball community through our web-site, in addition to reaching out to new players interested in the game. We then positioned the www.jtusa.com to fly under the banner of a revitalized JT logo that is recognized by numerous generations of sports enthusiasts as the brand that has been supporting core action sports for over 35 years. Come check out the site and see what we’ve been working on over the past few months. We’ve got a lot to offer as you tour www.jtusa.com, and this is only the first step of many that JT will be making throughout the year to actively involve our loyal customers in our drive for continued success.”

Take a tour of JT’s interactive web-site. In it you will find new product pages, social networking through www.facebook.com, www.myspace.com, and www.twitter.com, sponsored team info, links to marquee events such as EMR’s Castle Conquest and Oklahoma D-Day, newsletter sign ups, and local dealer and field locaters to find out where to purchase quality JT products and enjoy a day of great paintball fun