JT Signs Sacramento XSV and Blues Crew in a Coordinated Team Sponsorship Strategy

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February 12, 2009

Media Contact:
Chuck Geiling, JT Sports LLC
(479) 464-8700, chuck.geiling@jtsports.com

JT Signs Sacramento XSV and Blues Crew in a Coordinated Team Sponsorship Strategy
Industry Leading Paintball Manufacturer takes a coordinated sponsorship approach to bridging the gap between Tournament and Rec-ball / Scenario play by forming strategic partnerships with two Industry leading paintball teams.

(February 12, 2009) Bentonville, AR – JT announced today the formation of strategic marketing partnerships with two world renown paintball teams; Sacramento XSV, led by Tournament Professional Rich Telford, and with the scenario / rec-ball team Blues Crew, driven my industry legend Mike “Blue” Hanse.

Together, these two teams, along with the strength of a stronger and revitalized JT team, form the nucleus of a targeted product development and marketing campaign to increase paintball awareness, increase player participation in all areas of the sport, and drive JT to the pinnacle in paintball performance for all paintball categories. “Historically, JT has had team sponsorships with both Blues Crew and XSV, which focused on each team individually in each of their respective fields of play,” says Chuck Geiling, Director of Sales and Marketing for JT. “Today, we are launching a completely new and coordinated strategy in paintball which harnesses each teams competitive drive to win and together, uses that energy to form a bridge between the scenario and tournament styles of play and promote awareness of the sport through the leadership of two legendary paintball spokesmen. The end result is to introduce paintball to new generations of players, mentor them into becoming active paintball enthusiasts, and have them enjoying JT products throughout their playing days.”

XSV owner and team captain Rich Telford comments, “We are very happy to be with JT again in 2009! XSV has been a part of the JT family since our inception and we are excited about moving forward with them. The JT products just keep getting better every year and I have no doubt this year will bring some exciting things for JT as well as XSV!” Furthermore, XSV co-captain Steve “Junior” Brown says, “We are so pleased that XSV will be representing JT in 2009! It is great to be part of a Paintball Family that really takes care of each other and I look forward to working together to create some of the best new products Paintball has to offer.

Michael “Blue” Hanse of Blues Crew adds, “Deuce and I are truly excited about working side by side with XSV and strengthening our relationship with JT. Rich and I have worked together in the past and his team is a top notch representation of the tournament side of paintball. I know we are both excited about partnering with JT where we will continue to bridge the gap between Tournament Players and Rec. Ball Players. That, and we cannot wait to run and gun together at CASTLE CONQUEST and other big game events this season.

To see the new look of JT and take a tour of JT’s interactive web-site, visit www.jtusa.com. In it you will find new product pages, social networking through www.facebook.com, www.myspace.com, and www.twitter.com, sponsored team info, links to marquee events such as EMR’s Castle Conquest and Oklahoma D-Day, newsletter sign ups, and local dealer and field locaters to find out where to purchase quality JT products and enjoy a day of great paintball fun.

ABOUT JT SPORTS LLC
A division of Jarden Team Sports, JT Sports LLC is the worldwide leader in the manufacturing, marketing, and distribution of a full line of paintball products. JT Sports offers paintball equipment and apparel for the beginner through advanced players under the brands JT, View Loader, Worr Game Products, and Brass Eagle. JT Sports products can be found in national retailers such as Wal-Mart, major sporting goods chains, paintball specialty stores, and at paintball fields around the world. For more information visit www.jtusa.com.